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Successful Web Design

What really counts in Web design?  Graphics?  No, not really.  Color scheme?  Nope.  Typeface, editorial style, or underlying technology?  No, no, and no.  For your Web site to truly achieve its goals, what really counts is quickly and effectively getting your visitors the information they want and getting them to want to take the steps you need them to take.
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Web Design: Simplicity is Key

The answer to great Web design lies in simplicity.  Uncomplicated designs consistently deliver better results.  Wanting to “show off,” many Web designers create complex pages, rather than ones that are effortless to use for site visitors.

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Get Tweeting …

What do corporate giants like Dell, IBM, and McDonald’s know that you don’t? Well, lots of things, of course. However, one is that Twitter can help you leverage the power of social networks to reach 1000s of potential clients.

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Video Killed the Radio Star

Is your company leveraging video to reach your target audience?  If not, perhaps you need to embrace the hottest way of reaching your clients, perhaps you need to enter the 21st century.

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Start Engaging Your Customers with Facebook

According to a recently released study from Nielsen, the average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.  The survey shows that an average U.S. Internet user now spends more than seven hours on Facebook each month, up more than 50 percent from four hours and 39 minutes per month in June 2009. This amounts to more than 14 minutes per day.  If you haven’t put social media into your marketing mix, now is definitely the time.

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