SBC recently acquired AT&T and made the smart decision to keep the venerable AT&T name and all the brand equity that goes with it. To mark the merger, the telecommunications giant has adopted a new logo.
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Of One of the biggest mistakes most marketers make is focusing on the details of their product or service, rather than the benefits it offers customers. Of course we all realize that customers will only buy when they, either consciously or sub-consciously, perceive some benefit from your offering. But focusing on the product features or technology rather than benefits is still a common mistake.
Savvy marketers no longer talk about "Web Analytics," but rather concentrate on "Web Analysis." "Semantics," you say. Well, yes, but it is a subtle and important change in terminology. |
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course Google’s $434 stock price (as of 26 Jan 2006) isn’t solely based on search. It’s anchored on the company’s booming ad business. But Google’s plans are targeted at much more than just ads for search.
Leaving behind their 
