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 High Google page ranks are the goal of every marketer, and optimizing your web page content is the first step in achieving this elusive goal. Savvy marketers know that need to tune title tags, web page content, and links from other sites. But few spend time on optimizing the internal link structure—even though it has a big impact on the rankings of your site.  Groupon Social buying sites like GroupOn, LivingSocial, EverSave, and others are all the rage. These sites offer potential clients daily deals at a substantial discount and are a new marketing channel, especially among small businesses. Used successfully, companies can garner sizable sales, new clients, and increased exposure. However, they are not a panacea: if used incorrectly, social buying can be a huge disaster.  “You can’t sell through social media” is the refrain of social media early adopters who remember “the good old days” of social media, before Facebook had ads and all the spammers realized how powerful and inexpensive the medium could be.  Microsoft Powerpoint We have all been guilty of causing “death by PowerPoint” (Angela Garber, “Death By Powerpoint.” Small Business Computing.com. April 2001.). Now is the time to stop hiding behind slides, stand up, and take responsibility for creating and delivering a clear compelling message directly to your audience. The objective of clean design—or any design for that matter—is to convey meaning. One of the most useful tools in a designer’s toolbox to help convey meaning is contrast. Contrasts define hierarchy, manipulate relationships, and exploit contexts—all to convey meaning. |
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