Your corporate brochure is the king pin of your collateral arsenal: it sets up the key messages and positioning for all your other marketing documents. As such, it is probably the most important piece of collateral you will produce. It must tell a story that is both compelling and credible. It must explain your vision, your strategy, the strength of your company, and your commitment to quality and service — all in 10-20 pages.
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The aim of every brand should be to delight the consumer at two critical "moments of truth" — when they buy a product and when they use it. To achieve this goal, we marketers need to put the consumer at the center of everything we do: we need to realize that the consumer is the boss. Despite overwhelming hype before the game, this year’s crop of Super Bowl ads disappointed fans and marketing experts alike. With prices reaching $2.6 million for a 30-second spot, it seems advertisers, like the Bears, blew it.
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With competition for consumers’ “eyeballs” intensifying, some advertisers are paying more than $2.6 million for a 30-second commercial in Super Bowl XLI. Accoridng to media reports, Even with these lofty prices, most of the commercial spots for the first half of the game are sold out.
In an attempt to sweeten soft drink sales, which have lagged in recent years as demand for healthier beverage options grows, Pepsi is launching a “global brand re-style.” The soft drink maker is wholly changing its brand and packaging to ensure it stays relevant to the growing youth market in the US and abroad.
