The World of Whitepapers
Most marketing organizations churn out whitepapers by the boat load. But few have established best practices for this age-old stand-by piece of sales collateral.
Most marketing organizations churn out whitepapers by the boat load. But few have established best practices for this age-old stand-by piece of sales collateral.
In today’s fast-paced marketing world, you must appreciate who your consumers are and how they live. Only then can you deliver a product that improves their lives.
Your corporate brochure is probably the most important, and costly, piece of collateral you will produce. But ... do you need one? Many times the answer is "yes." However, there are times when the answer is a resounding "no."
Despite overwhelming hype before the game, this year's crop of Super Bowl ads disappointed fans and marketing experts alike. With prices reaching $2.6 million for a 30-second spot, it seems advertisers, like the Bears, blew it.
With competition for consumers' "eyeballs" intensifying, some advertisers are paying more than $2.6 million for a 30-second commercial in Super Bowl XLI. Accoridng to media reports, Even with these lofty prices, most of the commercial spots for the first half of the game are sold out.
In an attempt to sweeten soft drink sales, which have lagged in recent years as demand for healthier beverage options grows, Pepsi is launching a "global brand re-style." The soft drink maker is wholly changing its brand and packaging to ensure it stays relevant to the growing youth market in the US and abroad.