Clients | Xpiron

Messaging & Innovative Web Design

Client:  Xpiron — Messaging & Innovative Web Design

Challenge

An an emerging software-as-a-service company providing solutions for health, racquet, and sports clubs, Xpiron needed to hone its messaging so that the normally risk- and technology averse club professionals would understand the benefits of its solution. In addition, to speed the sales cycle in its geographically diverse market, the company needed a Web presence that would provide prospects with information and help move them through the sales cycle.

Solution

By working closely with Xpiron management, Markatalyst was quickly able to distill Xpiron’s messaging, focusing on making the solution easily understandable by the company’s non-technical audience. Based on this foundation, Markatalyst quickly created a modern Web design and wrote copy for the entire Web site.

About Xpiron

Xpiron provides Web-based, self-booking solutions that help health, racquet, and sports clubs increase margins, reduce operating costs, and boost member satisfaction and retention. More than 100 organizations across the nation depend on Xpiron solutions to provide a command and control center for all their booking processes.