Clients | Arzoon

Unique Branding, Powerful Advertising, Innovative Web Design & Compelling Sales Tools

Client:  Arzoon — Unique Branding, Powerful Advertising, Innovative Web Design & Compelling Sales Tools

Challenge

Faced with an almost total market shutdown after the September 11 attacks, Arzoon needed to educate the market about the business problems the company’s solutions addressed, elevate those problems to the top of prospects’ lists, and overcome objections about dealing with a small, emerging company—all with extremely limited resources.

Solution

At Arzoon, the Markatalyst principals helped hone the strategic positioning of the firm, including corporate strategy, global marketing, and technology alliances. They developed the strategic marketing direction, spearheaded entry into new markets, refined pricing and packaging to meet market needs, and delivered a comprehensive set of sales tools, including presentations, sales collateral, Web site, prospect events, lead generation campaigns, analyst and media relations programs.

About Arzoon (Acquired by SSA Global)

Arzoon is a leading provider of integrated logistics and global trade management solutions. Its products provide a unified platform to increase supply chain velocity and performance by managing financial and global information related to logistical business processes.