Clients | Ariba

Unique Branding, Powerful Advertising, Innovative Web Design & Compelling Sales Tools

Client:  Ariba — Unique Branding, Powerful Advertising, Innovative Web Design & Compelling Sales Tools

Challenge

When the Markatalyst team members initially began working with Ariba, the company’s sole sales tools were a white paper and a Web site. As a small, 50-person company competing with 900-pound gorillas Oracle and SAP, Ariba needed to quickly build a comprehensive marketing and sales foundation that would even the playing field.

Solution

As part of the initial marketing team at Ariba, the Markatalyst principals developed and consistently drove Ariba’s positioning and messaging through all communication channels, including collateral and sales tools, analyst and press relations, Web site, client and prospect events, and advertisements, establishing Ariba as the pre-eminent business-to-business eCommerce company.

About Ariba

As one of the pioneers in creating and delivering enterprise-class, Web-native Internet applications, Ariba broke into the market with its ground-breaking Ariba Operating Resource Management System in 1997. As the market matured, Ariba focused on business-to-business eCommerce with its eProcurement solution, Ariba Buyer, and revolutionary Ariba Supplier Network. Today, Ariba is the leading provider of spend management solutions and helps companies analyze, understand, and manage their corporate spending to increase cost savings and business process efficiency.