- Tracking Activity on Our Web Site
- Personal Information We Collect on Our Web Site
- How We Use Personal Information
- How We Use Your Email Address
- Ads that Link to Our Web Site
- Children Under 13
- Site Security Features
- User ID and Password
- Selected Business Partners
- Linking to Other Internet Sites
- How to Opt Out of E-Mail Marketing Offers
When you browse Markatalyst.com and have not registered for any online service from Markatalyst, we do not collect personally identifiable information such as your name, address, phone number, and e-mail address.
However, we track how our site is used by both visitors and registered clients. One way we track is by using a small string of text that is sent to your browser known as a "cookie." Cookies collect information that includes the server your computer is logged onto, your browser type (for example, Microsoft® Internet Explorer), and whether you responded to a Markatalyst banner ad from outside our site or through an e-mail link. A cookie cannot retrieve any other data from your hard drive, pass on computer viruses, or capture your e-mail address or any other personally identifiable information.
Using cookies enables us to recognize your computer if you or someone else using your computer returns to our site, and to keep track of the pages on our site that you or another user of your computer visit, and whether or not you or another user of your computer respond to certain banner ads or special offers. We use this information to help us present more relevant offers and information.
You can adjust your browser settings so that you are informed when a cookie is being placed on your computer. You can also set your browser to decline or accept all cookies. However, if you choose to register for an online service on Markatalyst.com, you must accept cookies in order to access Markatalyst site pages that enable you to view your confidential information. These cookies are essential for site administration and security.
Another way we may track site activity is by using transparent electronic images called "clear GIFs," "Web bugs," or "Web beacons" on Markatalyst.com Web pages. These images count the number of users who visit that page from specific banner ads outside Markatalyst.com or through e-mail links. E-mail offers we send may contain these electronic images to help us record who responds to the offer and to measure the offer’s effectiveness.
When you become a registered user of our Web site, you may provide us with personal information such as your name, address, e-mail address and telephone number. Depending on the online service in which you choose to enroll, you may also provide additional information. Becoming a registered user enables you to review information for the service(s) in which you are enrolled and to perform other transactions. After you have become a registered user on Markatalyst.com we may obtain additional personal information and information on your usage of our site and the Markatalyst services in which you enroll.
Whether or not you are a registered user on our site, we may request
that you provide your name, address, telephone number, e-mail address,
and other personal information in order to provide a product or
service. And, if you receive an e-mail offer from Markatalyst, we
record whether you "click through" to view or respond
to the offer.
We use information collected on our site to process any transactions you may conduct on our Web site and to deliver the products or services you request. To do this, it is often necessary to share this information with carefully selected vendors and business partners we work with. We also use it, together with information we have about you as a Markatalyst client, publicly available information, and preferences you indicate, to customize your online experience and to provide you with more relevant offers and updates.
We may use your e-mail address to send you the following types of e-mail messages:
- Occasional updates about our products or services, as well as Markatalyst marketing offers
- Regularly scheduled e-mail newsletters related to Markatalyst products or services
- Valuable offers from our business partners that we send you on their behalf
- Service notifications related to your business with Markatalyst
Via e-mail or other communications, we occasionally invite our clients to sign up to receive optional Markatalyst email newsletters. We also post sign-up forms on the Markatalyst Web site. Of course, you may decline to receive e-mail offers from Markatalyst at any time. We do not share your e-mail address with other companies for them to market their products or services to you. When we hire vendors to deliver e-mails to you on our behalf, they cannot use your e-mail address for any other purpose. To make our e-mail offers more relevant to you, we may use information you provided to us in surveys, from information we have about you as a Markatalyst client, and information available from external sources such as census bureau data. When we send e-mail to you, we may be able to identify information about your e-mail address, such as whether you can view graphic-rich HTML e-mail. If your e-mail address is HTML-enabled, we may choose to send you graphic-rich HTML e-mail messages. You may also receive e-mail offers from another company for Markatalyst products or services if you have actively requested that the other company send you offers from its partners and/or advertisers. Markatalyst does not provide these companies with personal information about you. To decline offers from other companies who may send offers on our behalf, follow the instructions provided by that company.
Markatalyst may hire other companies to place our banner ads on other Web sites and to perform tracking and reporting activities ("third-party advertisement servers"). They do not collect personally identifiable information in doing this work for us, and we do not give any personally identifiable information to them. Third-party advertisement servers are subject to their own privacy policies.
We do not knowingly solicit data online from or market online to children under the age of 13.
Markatalyst realizes how important security is to you, so we’ve taken a number of steps to enhance the protection of personal or confidential information sent to or from Markatalyst over the Internet. First, we may require that a "secure session" be established, using Secure Socket Layer (SSL) technology. This may be done any time you supply or access personal or confidential information in one of our secure online areas.
SSL technology creates a private conversation that only your computer and Markatalyst systems can understand. The SSL technology encodes information as it is being sent over the Internet between your computer and Markatalyst systems, helping to ensure that the transmitted information remains confidential.
The use of SSL requires two components: an SSL-compatible browser and a Web server to perform the "key-exchange" that establishes a secure connection to Markatalyst Web server systems. More details on these requirements are as follows:
- A Compliant Internet Service Provider Nearly all Internet Service Providers (ISPs) automatically enable the SSL session described above. If you use your company’s internal connection to access the Internet and you find you cannot access the Markatalyst secure pages with an SSL browser described above, your company may be blocking access via a "firewall." Please speak to your firm’s Internet access systems administrator for further details on your network's Internet access.
- Enabled Cookies You also must have enabled cookies on your browser in order to access confidential information. If you have chosen to disable cookies on your browser, you will not be able to access confidential information.
Some areas of the site may require the use of a user ID and password
as an additional security measure that helps protect your confidential
information. This allows Markatalyst to verify who you are, thereby
allowing you access to your information and preventing unauthorized
When you have finished using a secure area of the Markatalyst Web site, make sure you always close the browser software before leaving your computer to minimize the possibility of anyone else viewing your information.
In order to bring you any products and services offered on Markatalyst.com, we may work with carefully selected vendors and business partners. If we have to share any information with these companies in order to provide a product or service to you, we first conduct a careful evaluation of their information and security systems and practices, and require administrative, technical, and physical safeguards to ensure the security and confidentiality of Markatalyst client information. At any time, we may audit our partners and vendors to verify the continued security of their systems and practices.
Other Internet sites that you link to from the Markatalyst site or an Markatalyst e-mail may contain privacy provisions that differ from the provisions of our Privacy Statement. To ensure your privacy is protected, we recommend that you review the privacy statements of other Internet sites you visit.
All e-mail offers and e-mail newsletters sent to you by Markatalyst provide instructions on how to opt out of receiving future offers or newsletters. These instructions are located at the bottom of the e-mail message. You may receive separate newsletters pertaining to different Markatalyst products and services. In that case, you must reply to and decline the newsletters individually. If you opt out, we will still send you e-mail with service updates as well as other important information related to the Markatalyst online products or services for which you have signed up.